We don’t play kids soccer; while other real estate investors are chasing the same “ball”, we are constantly looking for the open field where we are often able to uncover great investment results.
— David Fullbrook, MHC CEO
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  • By focusing on urban-core locations in select markets, projects leverage higher value to users

  • Projects that enhance the urban environment are supported by City Councils and Planning Staff

  • We develop wider networks around preferred individuals and organizations who share common values around community, sustainability and quality of life; and who actively support our urban redevelopment strategies to local government authority

  • We build stronger communities by working towards win-win outcomes

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Merchant House Capital targets projects that are:

  • Nearing the point of requiring renewed investment

  • Assets restrained by lack of investment, modern utility, or ownership limitations

  • Experiencing a generational shift in ownership that has interrupted reinvestment/discipline in asset management

  • Aging buildings and evolving needs that no longer meet demand

  • Projects with “hair” that are difficult for many to understand, meaning less competition

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  • Determine the optimum property type for the market based on demand—then go find it

  • Flexibility on terms allows value to be created from day 1

  • Alignment of property business plan with emerging trends in real estate

  • Experience in solving RE problems most other developers are not willing to take on

  • Pick our spots…location, location, location

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  • Vendors receive fair compensation at terms that allow us to create value 

  • Buildings that would typically be torn down by ground-up developers are often maintained and improved upon, reducing timelines, holding costs, and development risk

  • Innovation through design, marketing, and entitlement means faster timelines and higher end values

  • Investors benefit from strong investment returns and recognition of core values: sustainability, conservation, market innovation and lower overall risk